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Showing posts from October, 2015

WEEKLY PRESS RELEASE REVIEW - STRANGE PAIRINGS

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STRANGE PRESS RELEASE PAIRINGS MAKE FOR GOOD INK – A REVIEW OF A WEEK OF ODD PRESS RELEASES
Publicists have known this for years – strange bedfellows can make for interesting news items. This week several press releases crossed our desk that linked very different influences into a singular item worthy of media attention!

Did you know Jedi warriors like Mac and Cheese?Or that Beer and Bourbon make for a much sought after limited edition Day of the Dead beverage? And coffee and pimples make for a sales winner.

HEATING UP THE MAC AND CHEESE WITH A LIGHT SABRE:
Two iconic brands deeply rooted in popular culture, are teaming to make the coming release of a new Star Wars movie forceful. Kraft and Disney are now a PR Jedi Knights duo slaying the competition for media pick-ups!

The just launched KRAFT "Star Wars Macaroni and Cheese" campaign includes a limited edition Star Wars themed product box, Star Wars / Mac and Cheese TV commercials, and the KRAFT Star Wars Room (http://www.kraft…

Star Power Sells - Scent of a Dead Star, Designer Tequila and the Rolling Stones; and, a high-performance watch designed by a cupcake.

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. Andy Kaufman Perfume.  Rolling Stones Tequila.  Johnny Cupcake G Watch. Name Recognition for Out-of-Character Products.