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Showing posts from November, 2012

Arnaud Maggs Passes

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The Master Photographer Has Died
(Huffington Post http://www.huffingtonpost.ca/stephen-weir/arnaud-maggs-dies-_b_2170683.html)

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Photographer 86-year old photographer Arnaud Maggs didn't suffer media fools lightly.  "If another reporter asks me how come I have managed to stay active so long, and what is my secret to long life, I am going to tell him sex and drugs" he groused as we walked out of the Canada AM television studio. "What about Rock and Roll?" I asked. Arnaud thought for a moment, smiled and answered, "less so". It was in the late spring and Maggs was on a roll. He had had a successful show of his works in Toronto at the Susan Hobbs Gallery.  The National Gallery in Ottawa had paid the ultimate tribute by opening Arnaud Maggs: Identification a survey exhibition that follows the senior artist’s production over four decades. 
http://www.gallery.ca/en/see/exhibitions/current/details/arnaud-maggs-identification-3538
And then, the Toronto …

TWO MARKETING IDEAS THAT DIDN'T WORK

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PR Tales From My Blue Bin
(some marketing and PR ideas are better left alone)


From the Huffington Post http://www.huffingtonpost.ca/stephen-weir/worst-pr-campaign_b_2067262.html
By Stephen Weir: Saying something loudly doesn't make it true. Doubly so when it is the printed word doing all the yelling.
I was given a card (pictured top) to keep so that I wouldn't forget the show I had just paid to see. Since then the card has been pinned to my corkboard wall. It has been up there for a while. It edges have started to curl. It has taken a couple of Starbuck splashes over time.
I took it down yesterday when I realized the card's message -- Please Keep This Card As Your Memory Of The Show -- hadn't worked. I have no memory of getting that 3" by 4" piece of cardboard. I can't tell you what show I was at when I received the card. An art show? A play? A dance performance?
Hmm. Probably something that was given out at a Toronto Harbourfront performance, sin…