|Canada's first cultural attraction to host a Facebook Live event. From the Ontario Science Centre's Da Vinci exhibition|
from as far away as Italy to talk on camera to educators and young Facebook followers about the genius of the Italian inventor who died five centuries ago.
The hour-long broadcast shown in real time on Facebook had a very large cast of characters (most shown in picture below) and probably had a very large budget (Wendy Mesley doesn't come cheap). Facebook keeps tight controls on the "broadcast rights" for these shows, and, only an approved camera crew (not shown) could be used.
In the changing landscape of media, it is very hard for a public cultural institution to find a place to talk seriously about their exhibitions, without buying advertorial programming in the off-hour wasteland of broadcast TV.
The Science Centre provided an hour of live content on Facebook and was able to reach children on a medium where they are known to be found. Educational. Interesting. Worthy, but, advertorial none-the-less.
The Medium Isn't The Message
Science Centre expert Hooley McLaughlin talked about the importance of talking with students about science. "Da Vinci exemplified living a full, rich life, letting his imagination wander in daily life," he said following the Facebook broadcast. "That is a powerful message. He didn't differentiate between art and science. (Young Canadians) don't have to think of themselves as one type, having one career. You can invent in any area of your life."
William and I were the only "media" at the event. We were in a public hall next to the broadcast area. I couldn't hear it very well and the lighting was awful. Didn't matter since the DaVinci debate was meant for computers - where it looked great. Watched most of it on my Blackberry while sitting in the audience.
|Part of the team that staged the da Vinci Facebook Live Event|