Sunday, 25 October 2015




Publicists have known this for years – strange bedfellows can make for interesting news items. This week several press releases crossed our desk that linked very different influences into a singular item worthy of media attention!

Did you know Jedi warriors like Mac and Cheese?  Or that Beer and Bourbon make for a much sought after limited edition Day of the Dead beverage? And coffee and pimples make for a sales winner.

Two iconic brands deeply rooted in popular culture, are teaming to make the coming release of a new Star Wars movie forceful. Kraft and Disney are now a PR Jedi Knights duo slaying the competition for media pick-ups!

The just launched KRAFT "Star Wars Macaroni and Cheese" campaign includes a limited edition Star Wars themed product box, Star Wars / Mac and Cheese TV commercials, and the KRAFT Star Wars Room ( – an interactive website giving fans exclusive access to explore rare Star Wars memorabilia, including the afore mentioned boxes of limited-edition Star Wars KRAFT Macaroni and Cheese and collectible character posters.

In a Kraft press release issued earlier this week, Scott Glenn, Brand Manager for KRAFT Macaroni &Cheese, explained why his company has teamed up with Disney Films. "We're bringing to life the nostalgia that many young parents feel about Star Wars and KRAFT, and creating new and exciting ways to experience them together as a family. Our Star Wars Room gives fans a new way to feed their inner Jedi with exclusive access to limited-edition collectibles housed in one amazing shrine."

Collector's edition Star Wars KRAFT Mac & Cheese is on food store shelves In Canada and the United States.  There are four collectible character boxes, featuring left and right faces of Yoda, Darth Vader, R2D2 and C3PO. Shoppers can buy limited-edition collector's posters depicting Star Wars KRAFT Mac and Cheese noodle characters in action and select character portraits.

According to a recent California press release the roots of a recent black head removal product can be traced back to the time its inventor spent in an LA coffee shop!
Neil MacKenzie
One of this year's biggest Web surprises is the sudden success of Neil MacKenzie who started his Aotearoa Beauty Company from a laptop in a coffee shop.” reads the press release. “Neil’s brainchild is the Aotearoa Blackhead and Blemish Remover Kit, a collection of surgical style tools to remove blackheads."
“Everybody in the tech world is focusing on apps and social media. But what the average person really wants is a way to remove blackheads and pimples," continued Neil MacKenzie. “Who knew blackhead removal was going to be as hot as the latest iPhone? I just figured there are a lot of people who would like make their face look better,"
“It is important not to squeeze or pop Pimples and Blackheads with your fingers,” he tells consumers. The Aotearoa Blackhead and Blemish Remover Kit contains five blackhead and pimple removing tools packed in a handy leather case carrier. The tools are double ended and made from stainless steel. They never rust and can easily be cleaned and sterilized.

The Ember Coffee Mug
Clayton Alexander is an American inventor who thought up General Electric’s futuristic light bulb, the GE Infusion. 

He has now teamed up with the well-known design company -Ammunition - to develop “the world’s most advanced coffee mug”.
The Ember Mug uses “patented heating and phase change cooling technology,” reads the company’s press release. 
“Ember mug creates an unforgettable drinking experience that will change the way we enjoy coffee or tea. The Ember mug will begin shipping in April 2016.”
The Ember mug will rapidly cool your hot coffee or tea down to a chosen temperature and will hold it at that exact temperature for hours on end. Experience the pleasure of enjoying your drink, in its perfect state, from the first sip to the last drop.
“I started Ember to solve a very simple problem: how to keep the coffee you love at the perfect temperature for as long as you like,” said founder and CEO Clayton Alexander. “By merging Ember’s patented temperature-control technology with beautiful design and an incredible user experience, we knew that we could appeal to discerning coffee drinkers.”
Ammunition has given the cup a simple, elegant design has no buttons or complex instructions. Simply rotate the dial at the base of the mug to easily adjust  the temperature. The mug can be controlled on its own, or through a Smart Phone and an Ember mobile app. The app allows drinkers to create temperature presets for all of your favorite drinks and even adjust the temperature of your coffee or tea remotely.


Two types of booze are combined for a new Day of the Dead beer. A Penticton, British Columbia craft brewery is using an unconventional method of fermenting beer in Tennessee Whisky barrels to produce two limited edition beers for November’s Mexican celebration of the Day of the Dead.
The Bad Tattoo Brewery has purchased used whisky barrels from a Tennessee distillery to produced two new types of beer.  Martin Lewis, the manager of Bad Tattoo explained in a press release. “We’re only (making) 1,200 bottles of the 2015 Dia de Los Muertos Cerveza Fuerte and 600 bottles of Dia de Los Muertos La Resurrección.
Designed to interact with the residual Tennessee Whiskey found in the barrels, Bad Tattoo’s uncommon brewing technique infuses (the beer) with notes of dried fruits and warming spices, and will offer the palate underlying flavours of bourbon, oak, vanilla and toasted coconut.”
Bad Tattoo is releasing the beer on November 1, at a British Columbia Day of the Dead event. Inspired by one of the largest and most celebrated holidays in Mexico, Bad Tattoo is transforming its brewery into a Mexican-style arena complete with beautiful altars to celebrate the lives of deceased loved ones. The beers will be paired with two unique Mexican-style pizzas -- Mole Chicken and Nacho pizzas.
“We believe Mexican culture is one of the most fascinating cultures worldwide, so we’ve given the new beers Spanish names,” says Lewis. “A big part of traditional tattoo culture is skeletons and skulls, which coincides with the essence of this Mexican holiday. By combining the two, we created a fun and unique event that is a celebration of life.”


John Bernnardo
CAN A MOVIE ABOUT THE BAD LUCK US $2 bill spell success for the fledgling Fort Lauderdale International Film Festival? In a press release issued Friday the Film Festival announced that it would be premiering John Bennardo's Documentary About the sad sack US $2 bill.

So profound is this belief (that the $2 bill is unlucky) that many would leave the bill on the table rather than pocket it. Talk about leaving money on the table," reads the release. “Every time you spend one, something happens. There's a lasting connection and even a nostalgic feeling that often arises."

Will the movieThe 2 Dollar Bill Documentary" help the Film Festival when it premiers November 6th? Fort Lauderdale is a betting a deuce it will!

FINALLY A GAME TABLE FOR SKINNY CONDOs.  Condos are the residence of choice for millennial. Flashy. Trendy. Fun. But, in most cities condos lack one thing  -- space.
Brunswick, the makers of  professional  and high-end home pool tables realize that the modern condo just doesn’t have the space needed to play pool, so, it has reached into the past to find something that will fit!

“The Treviso Shuffleboard is  a classic-contemporary work of art. The (16 x 3) foot shuffleboard table comes with four red pucks, four black pucks, stainless steel abacus scorer, table brush and shuffleboard wax,” reads a recent Brunswick press release. It notes that the condo friendly Shuffleboard retails for $8,000 US.

Tuesday, 13 October 2015

Star Power Sells - Scent of a Dead Star, Designer Tequila and the Rolling Stones; and, a high-performance watch designed by a cupcake.

Andy Kaufman Perfume.  Rolling Stones Tequila. 
Johnny Cupcake G Watch. Name Recognition for Out-of-Character Products.

This week it is all about how fame sells even when: the star is long dead;  the rock and roll riots ended decades ago and, the newest watch in the store has been designed by a T-Shirt company! … Stephen Weir's Blog looks at the weekly whack of strange press releases that crossed my desk over the past seven days.

Dead Comedian Andy Kaufman has his own stink! -  On the 11th of October LA perfume maker Xyrena announced  that it has introduced a new scent.  Andy Kaufman Milk and Cookies is now being marketed in the United States to, according to the a Xyrena press release, to "honour of Kaufman's life and works."

Andy Kaufman has been dead for 41-years. In his lifetime there was never a perfume bearing his name or likeness .... but his estate has!  ""It's great to have Andy brought back, in any way, even if only in a bottle, " explained Andy's brother, Michael Kaufman.

Why is it called Milk and Cookies?  The perfume maker says it was inspired to make the new fragrance because of  "Kaufman's historic performance at Carnegie Hall in April 1979, after which he took the audience of 2,800 people out for milk and cookies."

Last words from the press bumf - " Milk and Cookies opens with top notes of sugar and sweet butter then develops into a heart of fresh baked chocolate chip cookies and a delicate note of creamy milk, followed by bottom notes of vanilla extract and white musk."

At least no one was murdered when the Rolling Stones toured Canada and the United States in 1972 as had happened 3 years before at Altamont, California. But even without a body count, the 1972 was an historically violent cross-continent tour that saw a riot in Vancouver ( 60 arrested, 15 injured), a police tear gassing in Arizona, drug busts in Texas ( 81 arrested at Houston concerts),  mass arrests in Washington DC, a fire bombing of the Rolling Stones' equipment truck and a riot in Montreal and a final concert in New York City that ended with 'Mick and the Boys' bringing in pies which they proceeded to throw at the audience during their last number!

Last week, the Tequila maker Jose Cuervo, took Los Angeles fans for a ride through rock n' roll history on the 'Tequila Sunrise Bus Tour'. This was a rolling party to see The Rolling Stones' most iconic gigs during that infamous tour of 1972.  This time around no fans were hurt, or arrested, probably because there were no actual Rolling Stones involved in this tour beyond them lending of their name and the band's distinctive "Tongue and Lip Design" logo to this marketing exercise.

According to a press release issued by Jose Cuervo, "forty lucky local groupies got a taste of the legendary music venues and after-party haunts that The Rolling Stones rocked, like the The Roxy Theatre, the Chateau Marmont, The Viper Room, and many more."

Jose Cuervo says that it played a " pivotal roll in The Rolling Stones' notorious 1972 North American Tour. After the band tasted their first ever Cuervo Tequila Sunrise cocktail at The Trident bar in San Francisco it was named their official tour cocktail and accompanied them to 32 cities and 48 shows. "

Why the decision to celebrate the concert tour some 43-years later?  Commerce, of course. Jose Cuervo is releasing two limited edition tequila bottlings of Cuervo Especial and Reserva de la Familia.

They are urging fans of the Stones to "get your limited edition bottle of Jose Cuervo: The Rolling Stones Tour Pick and taste the glitz, glam and controversy that made the 72' tour the benchmark of an era and cemented The Stones as the world's greatest band. "

First thing you should know about Johnny Cupcakes is the US based company doesn't make cupcakes. It designs and sells T-shirts.  When you buy a T-shirt you get your purchase in a box that makes it looks like you just did your clothes shopping in a bakery!

Second thing you should know about Johnny Cupcakes is that the company doesn't make watches either.  But that hasn't stopped the release of a new Johnny Cupcake G-Force watch. And, when you buy the watch you do get your purchase in a box that makes it look that you bought your timepiece in a bakery!

Casio Watches and Johnny Cupcakes have teamed up to come up with a high performance watch with a Johnny Cupcake look.  Coming to malls across North America this November is the new Johnny Cupcake G-Shock watch. "Arriving in one of G-Shock's most popular and recognizable styles - the GDX6900 - the timepiece is designed with pink, blue, and white sprinkles on an aqua background," reads the watch company's press release. "The cascading sprinkles are an ode to Johnny Cupcakes' ever-present cupcake motif on the packaging in addition of the timepiece. "

Casio does not explain why it thinks consumers will want to spend $200 Cdn on a wristwatch with a unique sprinkle motif.  Could be the first of many Cupcake partnering for Casio. "Fans of Johnny Cupcake and G-Shock will be sure to see this collectible timepiece as one of many. Adding to the colorful color and unique sprinkle motif, the exterior casing features an engraved Johnny Cupcakes insignia of a skull and crossbones, with a cupcake silhouette replacing the skull. "

Tuesday, 29 September 2015

Is This Trending Photograph Making a Statement About Overfishing?

photograph by Kremer / Johnson

From Stephen Weir article - Huffington Post  September 19,2015

With the bounty of the sea on their restaurant table two spear fishermen, still in their dive gear, prepare to place an order with a nonplussed waiter. Is this rapidly trending photograph a statement about overfishing and the gluttony of man or just a photographic bon mot for the internet?
"It certainly had that (environmental) message but somehow it went terribly wrong," said California photographer Neil Kremer. He and his partner Cory Johnson spent two weeks building the restaurant set inside their Redondo Beach studio, hiring actors, lighting the set and ultimately taking this picture they call "Catch to Table." 
"We are a photography team (Kremer / Johnson) specializing in environmental, studio, and narrative portraiture," Kremer told me in a telephone interview. "Our images are both stylized and authentic, showcasing our subjects in engaging and impactful ways."
The fish piled on top of the table in the picture are real, but, Kremer says they were far from fresh when they bought them on the cheap. The two models in scuba gear are also real, they are both certified divers and have modeled again in dive gear for Kremer and Johnson since that original May photo session.
The only thing not real in the photograph are the two fishing pictures in back of the table. Kremer said that when he took this shot there was just two empty frames ("yes those frames are real!") and the pictures were added digitally after the shoot.
The end result, Catch to Table, was meant as a message image to be shown to publications and advertising in hopes of getting photo assignments and commission. 
"Our agent saw it and said that just wasn't right and advised us not to show it around," said Kremer. " I thought it may not be good enough to show to clients but I it might do well on Flickr (a popular image hosting and video hosting website owned by Yahoo). We took the picture back in May and it wasn't until late August that I posted it on Flickr."
He was right about the image being suitable for Flickr. Within 36 hours of being posted, Catch to Table had been seen by over 500 people and a 1,000 over the next two days. The view count now stands at almost 55,000 and climbing. The shot is going viral and the two photographers are acquiring fans (many of them divers) from around the world.

Tuesday, 1 September 2015

Four Hours to Walk Off a Slamburger. Dueling Ban Jos and Archie and the Bunker

FOUR HOURS to walk off Denny's new burger, Duelling Ban Jos, and putting Archie Bunker back in the Garage. It is Press Release Friday, albeit a few days late. 3 interesting press releases that crossed my desk in the past 7 days.

Extraordinary Food Combinations Comes To Denny’s (Dieters Beware)

The Denny’s Hamburger chain is not about to be out-caloried by the Canadian National Exhibition in Toronto and State Fairs across the US. Denny’s issued a press release announcing that starting today and running through to October 12, it is ‪#‎BigBurgerBash‬ time in their North American outlets. A quick glance at their menu shows that three of their top sellers rival the likes of the CNE’s deep fried Oreos and other extraordinary junk food combinations in terms of calories, salt and fat output!
"Denny's is known for taking classic favourites and adding a unique, fresh flair," said John Dillon, @DillonJohnW, chief marketing officer for Denny's. "Our #BigBurgerBash menu is a Denny's-style celebration of our popular, high-quality burgers, combining bold new flavours and the finest ingredients to offer guests our best, and most inventive, burgers yet."
Three of burgers now on the menu board are the Bourbon Bacon Cheese Burger, the New Spicy Sriracha Burger and the trademarked Bacon Slamburger.
“Denny's beloved burger is taken up a notch with crispy hash browns, a tasty egg cooked to order and two bacon strips, all smothered with pepper jack queso (in the Bacon Slamburger)” reads the press release.
According to Denny’s own website, the Slamburger, before you add mustard, ketchup and relish, has 880 calories, 339 mg of cholesterol (13% more than your recommended daily intake) and 1.530 mg (64% of your recommended daily intake) of salt.
The Calorie King website estimates that it will take 230 minutes of walking to exercise off the Slamburger. Meanwhile the New Bourbon Bacon burger with its dump of cheddar cheese, crispy bacon, sautéed mushrooms and sweet bourbon sauce over a cheddar bun has, again according to Denny’s website, 1040 calories.

That Doesn’t Sound Like “Those Were The Days”

Archie and the Bunkers
THROUGHOUT THE 70s when the TV show All in the Family ran the opening credits, Archie Bunker would sing a duet with his with his wife Edith about how they missed the music of Glen Miller in the song called “Those Were The Days.”
40-some years after the sitcom went off the air, there is a new Archie Bunker on the block, and this one probably doesn't pine for Glen Miller or for Herbert Hoover.
A press release was issued in Canada, the US and Great Britain last week announcing the arrival of a two-person group, called the Archie and the Bunkers!
“You wouldn't expect that a band with a combined age of just 30 years to prefer garage rock over the types of music favoured by most of their peers,” reads the Archie and the Bunker release. “But with a sound that draws heavily from diverse musical influences ranging from jazz organ greats like Jimmy Smith, and Richard 'Groove' Holmes, to punk icons Dead Boys, The Stooges, The Screamers, The Damned, and more, these home-schooled siblings have obviously been receiving an education that is far less limited than that of kids who attend the local high school. “
Archie and the Bunkers are Emmett O’Connor on (drums/vocals) and his brother Cullen O’Connor (organ/vocals), from Cleveland, Ohio. They began recording music in their basement, and then went out into the real world in 2013 with two self- produced EPs and playing live shows in which they reportedly attack their songs with a frenetic energy.
In their home state of Ohio the band is often called the “Trashy Twosome”. No idea which brother is Archie and which one is The Bunker, nor why they borrowed the name from the long gone TV show. One Ohio music magazines thinks it may be homage to another Cleveland garage band, the 1995 short-lived Archie and the Pukes.

More Twang For Your Buck
Guitar and  its Banjo app

JON LANGBERG, an America musician and inventor, was faced with a challenge he couldn’t meet. He needed to purchase a banjo and to learn how to play it in a week’s time, for a once-only performance.
He neither had the time nor the money to buy and master a banjo. Instead he came up with the idea of building an attachment that would make his electric guitar sound just like a banjo. The Ban Jo was born.
With Ban Jo you can sound down-home South while playing an electric guitar. He has launched a kickstarter campaign to fund the production of this device.
In the bumpf released by Langberg to promote the Ban Jo, he says, “the device is attached to the body of the electric guitar with suction cups. A fabric is placed on the underside of the device and can be lowered down by turning the wing-nuts until it made just the right amount of contact with the strings.”
So far it doesn’t appear that anyone has invested in Ban Jo, but as they say, these are early days. The inventor says he will use Kickstarter funds to pay for “production materials, equipment, online marketing, and other start-up costs necessary to bring Guitar-Jo to the market.’

Monday, 6 July 2015


Cris Kohl and Joan Forsberg

The Wreck of the Griffon - The Greatest Mystery of the Great Lakes - an in print wiki for wreck wonks, historians, divers and mystery lovers

Book Review By Stephen Weir - published in July issue of Diver Magazine

Just prior to the publishing of their new book about the 17th century barque Griffon, authors Cris Kohl and Joan Forsberg, asked famed writer and wreck hunter Clive Cussler what he knew about the missing Great Lakes’ ship. “The Griffon -- isn’t that the shipwreck that somebody’s been finding every ten minutes?” he asked the pair.
Cussler nailed it in 11-words. It took Kohl and Forsberg a little longer.  The Wreck of the Griffon: The Greatest Mystery of the Great Lakes, is a 224 page printed Wiki (complete with over 200 colour and black and white images) about the ship, the men who built her, the crew who lost her and the legion of divers who say they have found her!
Cris Kohl, a former wreck columnist with Diver Magazine, has been writing about Great Lakes shipwrecks for over 40 years.  He and his wife Joan Forsberg, the past president of the Underwater Archaeological Society of Chicago, have written 14-books, numerous documentaries, magazine articles and published a wall of maps about freshwater shipwrecks in the Great Lakes.
The Griffon is the oldest shipwrecks in the upper Great Lakes, and, according to Kohl and Forsberg, the remains of the seven-cannon 45-ton wooden ship have been reported found at least 22 times since she went missing in 1679 in Lake Michigan, or Lake Huron, or was it in Georgian Bay?
“In the year 1679, the first ship (the Griffon) to sail on the upper Great Lakes disappeared with her entire crew and valuable cargo of furs,” write Kohn and Forsberg.  Built by the explorer René-Robert Cavelier, Sieur de La Salle, or simply La Salle (1643-1687), “its loss nearly ruined him. On its maiden voyage, this ship was the very first to sail across Lake Erie, up the Detroit and St Clair Rivers, across Lake Huron and Lake Michigan.”
On its way back to Niagara from Lake Michigan, the ship and its cargo disappeared, and ever since then for wreck hunters, the game has been on.
To truly understand the historical importance of this ship, Kohl and Forsberg, give readers an extensive history lesson about the early French explorers and settlers of Upper Canada. They draw on diaries and personal letters written by La Salle, crewmembers and Father Louis Hennepin, a Franciscan missionary and chronicler of de LaSalle’s adventures.
Kohl and Forsberg recreate the world of 1679 as they take  reader is taken through the construction of La Salle’s small ill-fated fleet of wooden sailing ships including the Griffon. We learn how the Great Lakes region was a land filled with the riches that Europe so dearly needed. Yet for La Salle the drive to discover and explore saw him send his fur-filled Griffon from Lake Michigan to Niagara with a mere crew of six, while he continued by canoe, to explore the Lake Michigan region.
Although he tried, La Salle was never able to reconnect with the Griffon, her cargo and the crew. 
The new book describes in detail the ongoing search for the remains of that ship, from La Salle’s days to the present. There have been finds: bodies in caves, French coins, and the remains of sunken wood ships in various Great Lakes! The authors document 22 different “discoveries”, none of them definitively the missing barque.
Four of the most recent discoveries - the Griffon Cove Wreck (near Tobermory), the Mississagi Straits Wreck (Manitoulin Island), Poverty Island Wreck in Lake Michigan and the last , also in Lake Michigan – are examined in detail.
The authors’ mythbust most of the finds. However the latest has them cautiously optimistic. Two boaters named Frederick Monroe and Kevin Dykstra, “both Michigan scuba divers, were out on the lake in 2011 doing a side scan search for something completely unrelated. Suddenly, they got a ‘hit’ on their sonar -- there was definitely something down there that looked intriguing. What they had found was definitely a shipwreck and, to them, it was obviously very old (the reasons they know it is very old are being kept under wraps for a while longer).”
If this is the Griffon, the authors predict that Great Lakes marine history will get an “unmistakable shot in the arm”.  
And, if it isn’t The Great Lakes’ First Shipwreck? They believe the search will continue. Because it’s a mystery! The themes of treachery, storm, murder, and Indian attack make it a bona- fide, old-time, swashbuckling, seafaring yarn, passed down for hundreds of years. “

Monday, 8 June 2015


Dive Press Release Monday at Stories based on press releases received by Stephen Weir - as featured on Facebook and Linked In
Last year an Ontario mining corporation told the investment community that it was going to buy an Hawaiian based 54ft luxury yacht and a couple of submarines. On Friday the travel trade learned that the Avery Claire has begun providing the Hawaiian Islands with a one-of-a-kind cruise experience - above and below the water!
In May 2014 Toronto's Zara Resources Inc announced that it had acquired recreational marine assets comprising two recreational submarines, a 10 year lease on a luxury yacht named Avery Claire, and the website offering luxury yacht and diving services for the sum of just $500,000.
In a press release, Zara describes their acquisition this way: "The Avery Claire is a luxury yacht based in Honolulu, Hawaii with three air conditioned staterooms, a multipurpose sunroof deck capable of landing helicopters, and a submarine loading bay. The yacht has been featured in the popular TV series Hawaii Five-O and is intended to be used for recreational activities such as sunset cruises, snorkeling, and scuba diving."
"The Avery Claire is a fully certified diving support vessel, and is equipped with diving equipment including air compressors and first aid and oxygen aid apparatus. The newly modified recreational submarines are also located in Honolulu, Hawaii, and are designed to be launched from the Avery Claire. They have recently been modified to accommodate three passengers, and are intended to offer recreational exploration of the ocean in depths from 20 to 125 feet for up to 6 hours".
Now a year later the Lux Aquatica Hawaii has just unveiled the Avery Claire as a beautiful Hawaiian yacht available for a unique cruise experience that includes a three-person exploration submarine.

"Depending on your desires, we customize either the most serene, beautiful and perfect leisure experience that yachting has to offer -- or pure excitement with a shot of adrenalin. Passengers see dolphins, manta rays, sea turtles and humpback whales in season, and unforgettable sunsets. Those seeking more action and adventure can jump right into the submarine for the most exciting ride of their life," said Captain John Morton.
According to press release issued by Lux "The yellow exploration submarine is equipped with scuba diving equipment. It accommodates a pilot and two passengers and is launched from the yacht to explore depths from 20-125 feet to enjoy a private underwater tour of the grand Hawaiian ocean."
"Every passenger receives movie star treatment at competitive prices. In fact, our Hollywood icon 'Hawaii 5-O' featured the Avery Claire and spotlighted its beauty," said Captain Morton.
Yes it is once again press release Monday on Stephen Weir's facebook page.

Monday, 1 June 2015

Dr Sharpe in Toronto



Canadian educated American whale expert Dr Fred Sharpe (pictured below) was in Toronto last week to promote the new Imax film Humpback Whales. The Alaska based whale expert is featured in the new movie because of his leading-edge theories about the social feeding behaviours of this large cetaceans.

Narrated by two-time Golden Globe nominee Ewan McGregor, Humpback Whales is a immersive ocean adventure that invites audiences to dive into the underwater world of these 17-metre, 45 ton mammals. Humpback Whales has been made by Freeman Films who have done many other underwater documentaries including The Living Sea, Dolphins, Coral Reef Adventure and To the Arctic.

While many of the science large format documentaries bemoan the demise of the animals they are featuring, Humpback Whales, in comparision is a good news story. Once feared as monsters, and very nearly hunted to extinction, today humpback whales are in the midsts of a slow but remarkable recovery.

The Alaska based whale expert is featured in the new movie because of his theories of the feeding behaviours of this large cetaceans. The movie has a CGI sequence based on his research into their use of a "bubble-netting" hunting practice.

According to Dr. Sharpe, bubble-netting is where whale hunting teams work together to find and scoop up fish. When "bubble netting” some of the whales in the group corral fish by blowing a constant stream of air bubbles around the perimeter of their school, trapping the fish inside. This allows the other whales to swim in from below and hoover up the confused fish! 

Humpback Whales is currently playing at the Ontario Science Centre and at museums and science centres across Canada and the United States in 3-D and 2-D formats.