Friday, 22 January 2016

Let the Games Begin. Super Bowl of Gorilla Marketing



Persil Kicks-Off The Annual Jump On The Bandwagon Super Bowl Competition

By Stephen Weir from article on Linked In 01.23.2016

When Super Bowl Frenzy grips our neighbours to the south, PR/Marketing experts try to jump on a crowded Super Bowl media bandwagon, even if their products/message has absolutely nothing to do with the February Classic.
This morning Persil laundry detergent - a popular German soap marketed in North America by Walmart - kicked-off the non-NFL sanctioned Super Bowl of Commercial Tie-ins gorilla marketing competition. They got in the game by  carefully avoiding the Trade Marked Super Bowl Name when they issued the result of a consumer survey they called THE BIG GAME STAIN! Persil hired a firm to interview 10,000 Americans - 5,000 males and 5,000 female - all of whom had watched at least part of The Super Bowl within the past three years.
Reviewing the results Persil found that:
  • Almost 2/3 of participants (64%) had spilled food on their clothes while watching the Super Bowl or attending a Super Bowl party.
  • 29% of participants who spilled food on their clothes while watching the Super Bowl found barbecue sauce (chicken, burgers, ribs, pulled pork, etc.) to be the most common spill.
  • The three most common game day stains were: Barbeque 29%, Dips 27% and Wings 20%
  • Less than 50% of all participants credited the actual game as what they enjoy most about the Super Bowl. The said they watched the NFL classic because of: the TV commercials (33% of the women and 26% overall), the food and drink (12%) and the half-time show (10%).
15% of all participants have previously called in sick the day after the Super Bowl.
  • 84% of all participants admitted to having licked their fingers while watching the Super Bowl instead of using a napkin. According to a Percil press release "when asked why they licked their fingers instead of using a napkin, 48% of participants answered, "What... there's something wrong with that?"

Tuesday, 29 December 2015

Andrew Hawley Sends Out Press Release Offering $5,000 For Dylan Concert Poster



Received a Press Release this Morning Offering Big Bucks For This Bob Dylan Poster


December 29, 2015 - Rock 'N' Roll collector using press release to find owner of a rare Bob Dylan poster. $5,000 US reward.
Avid boxing style rock concert poster collector, Andrew Hawley issued a North American wide press release this morning to advertise that he is on the hunt for a rare piece of early 60s music. The owner of Vintage Rock Posters, is looking for a 1963 Bob Dylan Newark Mosque Concert poster and is willing to pay big bucks for it. 
The concert was promoted by Moe Septee and Felix Gerstman who were early supporters of 1960s folk and rock acts on the East Coast. Dylan played the Newark Mosque on November 30th. According to Hawley, "This would be the first of two visits for Dylan to Newark in the 1960s. Two years later he would play the Newark Symphony Hall. Murray Posters of New York City printed the concert posters on thick cardboard, which measures approximately 14 x 22 inches. It features an early promo shot of Dylan among with some newspaper quotes. This tour blank was used for Dylan's 1963 tour. Murray printed about 200 copies of the poster and were hung locally across the Newark and New York area to advertise the show."
According to the PR Newswire release Hawley is willing to pay $5,000 (US) cash for original Dylan Newark Mosque or any other vintage 1961-1966 Bob Dylan boxing style concert posters.

He can be reached at 310-346-1965 or email andrew@vintageconcertposterbuyer.com.

Friday, 18 December 2015

Hadley + Maxwell resculpting Canada


Hadley (left) + Maxwell (right)

When the massive Art Gallery of Hamilton exhibition, are you experienced? ends its six-month run a few days after New Years, Canadian artists Hadley + Maxwell will be well on their way to owning the title of Canada’s most sought after sculpting duo!  The pair not only front-page the Hamilton contemporary art exhibition, they are also in the process of installing an outdoor sculpture in Toronto that will metamorphose the new community called West Don Lands.

Hadley+Maxwell consist of Toronto born 42-year old Hadley Howes and Montreal’s 49-year old Maxwell Stephens. They currently live and work in Berlin, Germany and travel the world collaborating on significant art pieces for public galleries, institutions and well-heeled collectors.

When talking about themselves and their work, they eschew their birth names. They appear to see themselves as the Hadley + Maxwell brand because their work is done exclusively in collaboration and, they find their inspiration in shared ideals. Recently that shared artistic vision is based on appropriating iconic images and traditional forms to make public pop-cultural statements!
 
When That was This
At the Hamilton gallery Hadley+Maxwell’s WW1 inspired sculpture - When That was This  - dominates the 8,000 square foot exhibition dedicated to cutting-edge 21st century contemporary art. This piece fills the AGH’s largest space, it is a gallery filled with hanging body parts that turn in a kaleidoscope of light, video and sound. It is one huge mash-up faces, hands and feet in a space of ever changing lights.

“The title refers to how when we think of things in the past, we think of them in the present,” explained Hadley.  “In this sculpture we are working with sound and light to offer many different ways of experiencing the moment.”

“We collect fragments from other public monuments and public memorials, by taking this substance called cinefoil, a heavy grade of aluminum foil, and pressing it into these other sculptures (to form molds),” she continues.  “ It is a collection of about 200 pieces from sculptures we have interacted with all over the world. Seven different cities.”  

We really have collected a three-dimensional collage,” says Maxwell.  “We focus on faces and facial gestures. It is a way of making history free for a present (day) conception of it.”

Although they live and work in Europe, Hadley+Maxwell spent much of 2015 in Ontario, supporting the Hamilton exhibition and working on their latest public installation in Toronto. And even after are you experienced? closes in Hamilton, they will be back in Toronto throughout the spring overseeing the installation of Garden of Future Follies, their latest project. 

In 2014 Waterfront Toronto awarded a public art commission for Front Street East in the West Don Lands (a new community space that was used to house athletes during the 2015 Pan Am Games).  While the Pan Am Games are being converted into housing, Hadley + Maxwell have been on the promenade out front putting together Garden of Future Follies.

Garden of Future Follies will bring the past to life by fragmenting and rearranging parts of monuments, sculptures and architecture from all over the City of Toronto,” explains Ciara McKeown, public art program manager at Waterfront Toronto in a recent blog. ”Based on the idea of the folly – a fanciful and purely decorative structure popular in 18th and 19th century romantic gardens and landscapes– this project reimagines a ‘garden of follies’ incorporating elements from monuments that are normally high above the street and physically out of reach, bringing them down to street level where they can be celebrated and enjoyed.”

When That was This
This new sculptural work is currently being installed on the corner of Front Street East and Bayview Avenue. This section of the new Front Street promenade is using the Hadley + Maxwell creation and two other commissioned works by Canadian artists to define the emerging neighbourhood. The sculptures are expected to have a public unveiling early in 2016


In the current Hamilton show and the soon-to-be launched public artwork, Hadley and Maxwell are touting the idea of the public monument and its new role in an urban environment.


Earlier this year Videographer George Socka interviewed Hadley + Maxwell in Hamilton. They talked about their installation When That was This.  You can see that short video at:https://youtu.be/ODPAZsKDt2g


Saturday, 28 November 2015

The Growth of the Modern World Via The League of Nations

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The Growth of the Modern World Via The League of Nations

A Review of Susan Pedersen's The Guardians: The League of Nations and the Crisis of Empire

By KJ Mullins-Toronto

History Today:  For historian Susan Pedersen the League of Nations was a fascinating period of restructuring the Imperial World to Nation States while attempting to maintain old school ideals of how to govern the masses.
Susan Pedersen (middle) wins the Cundill Prize Nov. 2015

Pedersen was in Toronto this November as part of the shortlist for the 2015 Cundill Prize in Historical Literature.  Just hours before she took the prize we sat down to discuss her book The Guardians: The League of Nations and the Crisis of Empire.  "I didn't write my book as a comment to current affairs, that is for the reader to draw on." Pedersen stresses that she is a true hardcore research historian and that her focus is on the world prior to 1945, not on the present day. Narrowing in on the mandate system Pedersen spent 10 years researching the League in depth. When asked what she does during her free time a sly smile comes into play, “Academics are academics all the time. I write history in my spare time.” She also travels with her family and summers in Berlin but history is her true passion.

In The Guardians: The League of Nations and the Crisis of Empire  Pedersen explores the transformation from empires to nation states that took place within the League of Nations that took place after the Great War. Founded in 1921 the Geneva based League of Nations helped to bring debate and compromise for the emerging nation states after centuries of Empire rule. Pedersen contends that although it is widely thought that the League was created to be a transition of the old to new ways of governing the organization was more an attempt, in part, to bring Imperial standards to this new world of Nation States.  In doing so it ensured that the old ways of Imperial rule would in fact not completely die.

"What I try to do in my book is show the role that the League of Nations played in International debate," Pedersen says. Geneva was a place of appeals and argument but protests were not a beginning function for the League of Nations. By using the power of sanctions and International pressure nations often agreed to the mandates that came down from the League. While these bargaining chips didn't change the rules completely it did make countries at odds with other powers more cautious to take on the wrath of the International community. Not every super power cared what the rest of the world thought. For instance when Mussolini invaded Ethiopia in 1935 using poison and chemical weapons to kill hundreds the League openly condemned Italy's actions. As the League readied the use of sanctions for Italy's actions Mussolini simply left the League thumbing his nose to the rest of the world. Of course Mussolini was not the norm for the League. 


As Pedersen researched the League she was surprised to discover how closely involved Germany was both pre-Nazi and during the Nazi years. Germany intensely felt the loss of their colonies and often campaigned for ways of having those lands returned. It was not just the lost lands that Germany was wanting but the economic interests that they had held along with trading in Africa.  “All members of the League could trade freely under the mandates,” Pedersen explained the importance of these wants.

“A system like the League will fall apart if too many great powers are not in agreement,” Pedersen states adding that the League was not NATO. 

"When people think of International organizations it is when something complicated or bad happens in the world and they (the organizations) will go in. But International organizations like the League is actually a space where a lot of people enter, you have states and in some case empires,  along with humanitarian interests, all in this one space vying for something. They are all trying to get what they want," Pedersen says. Intervening, while one aspect of the League was far from the overall core of the Leagues mandates. More important for the international community was the actual time spent debating and discussing issues among the members instead of their nations going to war to solve differences. “Talk brings understanding,” says Pedersen, “ Reasonable people often have different ideas. Compromise is a good thing bringing a multiplicity of voices.” 

Toronto's KJ Mullins is one of Canada's most important on-line journalists. She is also the Editor of http://newz4u.net  


VIDEO INTERVIEW WITH SUSAN PEDERSEN (George Socka)

Susan Pedersen Wins The Cundill Prize

Susan Pedersen Talks About The Prize








Cotton, Slavery And The Caribbean

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Cotton, Slavery and the Caribbean

An interview with Columbia University author/scholar Sven Beckert

By KJ Mullins-Toronto

Trinidad Guardian: The Caribbean played an important role in the growth of slavery in the Southern United States, the Industrial Age and the booming cotton trade of the 18th century. While cotton was never as large an industry in the Caribbean (as what happened with sugar) the islands played an important role in the growth of the United States and fostering the Industrial Revolution.

Author Sven Beckert explores this historical period in depth along with other aspects of the cotton industry in his award winning Empire of Cotton: A Global History. The Pulitzer Prize finalist was  in Toronto for the Cundill Prize took time to discuss how the slave trade, growth of Island cotton plantations and the Caribbean slave revolts influenced the booming slave trade within the southern United States.  “I wanted to bring the economy of the United States into the global context, to trace how the global connections were related to each other,” Beckert says of his book which follows cotton from its beginnings to today. “ We often think of global capitalism in terms of freedom but during a moment in the 1800s the industry of cotton was very much war capitalism with violent trade and slavery. This war capitalism was at the root of the global cotton experience.”


The growing importance of cotton in the late 18th century wasn't the beginning of the slave trade in the Caribbean yet it was a major turning point of the mass capture and enslavement of Africans.  For the Islands sugar was the major money crop. During the mid-17th century the growing sugar trade with Europe grew the need of a large labor market resulting in the first wave of African slaves. Still that wave was not on the massive proportions that the emerging cotton trade required. The increasing need for raw cotton from within the industrial centres of Europe is what truly caused an explosion for the slave trade in both the Caribbean and North America.

Cotton had been grown and used in trade centuries prior to the Industrial Revolution. For the most part the cotton business within Europe came from small farms in the Ottoman Empire, Egypt and India  and traditionally had not needed a huge labor force to service the demand for cloth. Back then cotton was  only for the rich and royalty prior to the 18th century. This changed as innovations for mass production of this plant fiber took place in England creating products that the mass population could now afford. As a result the need for raw material —i.e. the Caribbean — increased. This voracious need for the cotton plant changed the world.

In theory had Europe been able to grow cotton readily the growth and expansion of colonies within the New World of the Caribbean and North America  may have not happened at a breakneck speed. The innovations taking place within the cotton factories of the UK along with  a perfect combination of viable cotton mass farming production in the New World and a ready supply of free labour created a situation that grew nations. This increased need also had a price, forcing people into a life of poverty and enslavement in order to afford the costs of production.

Beckert points out that the much of the New World had been colonized by relatives and friends of British business owners. Now these leaders in business had connections to fertile land with perfect climate conditions to grow the massive quantities of cotton needed in their factories. In order to enable this growth there was the need for a massive labor force bringing forth a new era of 'war capitalism' where the violence of slave labor became the logical answer. In the past Beckert explained that because the British factory owners that fueled the industrial revolution did not have to deal with the slave issue directly the connection has been largely separate in historical reports. "The history of slavery, business, labor and the general sense of connection has not been well developed," Beckert stresses when in fact each piece in the equation created a perfect storm for radical change and are quite connected.
 
Andrew Bell (l) interviews Sven Beckert on BNN news
It was the successful slave revolt in Saint-Dominique that took place in 1791 that redefined this period of history by reshaping the cotton industry. After the revolt the cotton industry within Haiti dried up. Plantation owners in the southern United States were able to flourish using the strong cotton seeds from the Islands without dealing with the new laws forbidding slavery that had come to much of the Caribbean. The increasing supply of cotton from the United States gave the new nation importance inside the world market within the industry while the Caribbean trade slowed.

Beckert's Empire of Cotton: A Global History is an important read detailing how this fluffy plant changed the entire world. From the earliest civilizations to today's market cotton has clothed nations, fuelled wars and created revolutions for rapid change.



Empire of Cotton: A Global History (New York: Alfred A. Knopf, 2014)

Sven Beckert Talks About His Book About Cotton and The Cundill Prize

Sven Beckert Talks About Cotton And The Effects It Has Had Upon The Caribbean


Toronto's KJ Mullins is one of Canada's most important on-line journalists. She is also the Editor of